The Challenge
Just when you thought the world of fintech couldn't get any more complicated, Twinku enters the scene.
Twinku is an app that allows you to examine all of your assets in one location, including bank accounts, fintech, and cryptocurrency. It also provides for effective estate planning, making it simple to pass on these assets to your loved ones and keep sensitive information in a digital vault.
The task was initially a difficult one because I had to design a mobile app, website and web app for this product. The first challenge came from the fact that I had to create a mobile application that could be used by both iPhone and Android users. This meant that I had to design an app that was compatible with both operating systems and ensure that it worked on all devices.
However, the team has been able to create a comprehensive set of products that can be used across multiple digital platforms. The result is an awesome experience that will be able to support the growth of the company in the coming years.
The startup saw a boost in sign-ups and downloads after implementing the new UX, this would show current and potential investors that the product is attracting more users.
The UX process was not as straightforward as you might imagine.
An agile method of design was used in the startup to rapidly prototype and refine the product for continuous improvement and quick adaptation to evolving user needs.
The team worked iteratively and collaboratively throughout the project, with frequent user feedback, to rapidly prototype and refine the product.
Gamifying Twinku
Introducing the Reward Center and Badges, igniting user engagement and acquisition for Twinku's thriving adventure community.
Significant growth oppurtunities
After running user testing, we discovered a strong demand for additional features. This was a sign that the product could diversify into new markets if we were willing to make the investment, and it presented us with significant growth opportunities beyond our initial target audience.
Here's what the founder/CEO has to say
I have had the pleasure of working with Chidi and I can confidently say that he is a true asset to our team. He creates designs that are not only visually appealing but also highly functional.
- Oluwafemi Ademilua (femi@twinku.co)
